Kentucky Fried Chicken on the way to Uganda

South African restaurant franchisor Famous Brands has opened 18 new outlets in the rest of the continent during the last three months of 2011. The group owns numerous fast-food and restaurant brands such as Wimpy, Steers, Debonairs Pizza and Mugg & Bean.

Famous Brands said in a statement that particularly strong growth was experienced in Mauritius, Zambia and Nigeria. “During the period, 60 restaurants were opened across the group’s network in South Africa and a further 18 in Africa, the latter equating to 23% of new restaurants opened, and a reflection of Famous Brands’ success in gaining traction in the region,” said the company.

Outside Africa, Famous Brands also has a presence in the UK, but CEO Kevin Hedderwick, last year noted that the group is focusing on the continent. “At this point we believe there is more than enough growth potential for our brands across the Southern African continent – and we have no desire to become a global business.” According to the company’s 2011 annual report, it has a presence in Ivory Coast, Nigeria, Sudan, Uganda, Kenya, Tanzania, Malawi, Zambia, Zimbabwe, Botswana, Namibia, Mauritius, Swaziland, Lesotho and Mozambique.

Famous Brands is likely in for some strong competition from US-based Yum! Brands, owner of the KFC chicken fast-food chain, among others. The Wall Street Journal earlier this month reported that Yum! plans to launch KFC in seven additional African countries in 2012 and open 100 stores on the continent.

KFC has recently also opened in Ghana, Kenya and Zambia. In November, Keith Warren, Yum!’s general manager for Africa, said that KFC will “very shortly” launch in Angola, and that outlets in Malawi, Tanzania, Uganda, Democratic Republic of Congo (DRC) and Zimbabwe are to follow. “Chicken on the bone is the primary protein of choice in Africa,” said Warren in 2010 at the company’s investor and analyst conference.

In South Africa the Steers brand is renowned for its hamburgers. However, in Tanzania, Steers’s fried chicken lunch box offering accounts for 70% of sales. “The burger concept is less [popular] than in South Africa,” Deenesh Ghosh, finance and administration manager for the company owning the Steers and Debonairs franchises in Tanzania, told How we made it in Africa last year.

Ghosh also doesn’t seem overly concerned about competition for Yum! Brands. “We are not afraid. As long as we [maintain] our standards and give better quality because Steers is also a very good name. We are ready to compete, it is not a problem,” he said.

8 thoughts on “Kentucky Fried Chicken on the way to Uganda

  • September 10, 2012 at 12:56 pm

    Dear sir

    we are interested in franchise of kfc in Uganda. Please let us know the formalities and requirements to have a franchise.

    With Regards
    Mohan Reddy

    • November 24, 2012 at 5:30 am

      I have 8 years of Fast Food experiance in KFC and 4 Years experiance in Abroad in silmiliar fast food like KFC. I wish you consider me for the post of Manager ( RM or ARM)

      • November 24, 2012 at 3:14 pm

        We are a website newspaper and have nothing to do with KFC. We would advise you to write to them.

  • October 26, 2012 at 8:27 pm

    We are interested in franchise of kfc in ugnada. please we want know the formalities and requirements to have a franchise.

    with regards,
    venu gopala rao addagada.

  • April 24, 2013 at 5:48 pm

    I want to take KFC franchise for Uganda and also interested for Kenya.congo.sudan.Tanzania.waiting for reply.thanx.

      • October 23, 2013 at 1:59 pm

        Am a Muslim and am sure in Uganda we are a big percentage in number. How sure are we that your products are Halal?

  • December 25, 2014 at 9:20 pm

    Dear Sir/ Madam,

    I recently read this article about KFC franchise in Uganda East Africa. I am interested franchising & running this fast tasty food industry in Uganda. I have several years in retail experience which will help to manage the business successful.
    I look forward to hearing from you soon.
    Kind regards
    Rachel Wheeler


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